The Madison Avenue Direct is designed to be a low cost alternative to other modes of transportation to and from downtown Madison. A one way trip, that is any single "on and off" ride, costs $1.50. This fare may be paid in cash when you board the MAD.
Multiple-ride passbooks will be available at various locations beginning September 9th. Passes are only valid when torn from the booklet by the driver. By purchasing a passbook riders will see deep savings over paying cash for a single ride. Check back soon for additional information on where to purchase a passbook and specific discounts.